Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by […]
Cognitive Behavioural Theory (CBT) in psychology
“Men are disturbed not by things, but by the view which they take of them.” Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognitive/cognition refers to mental processing i.e. thoughts, thinking and interpreting life events. Cognitive Behavioural Theory, as the name suggests, is a theory about how thoughts shape behaviour and vice […]
16 Motivation theories that explain human motivation
Motivation theories attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand human […]
Maslow’s hierarchy of needs theory
Maslow’s hierarchy of needs theory is a theory of human motivation that was put forward by Abraham Maslow, a humanistic psychologist. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and a potential for achieving greatness. The theory was put forward in the first half of the 20th century at a […]
16 Leadership styles: A complete list of leadership styles
Leadership styles are the various ways in which leaders in a social setting, such as a business or a political organization, interact with their followers and make decisions. Typically, a leader utilizes a combination of different leadership styles depending on the situation and the goals of the organization. Imagine you’re an employee who has just […]
What is Multiple Personality Disorder?
Multiple Personality Disorder, also called Dissociative Identity Disorder or Split Personality Disorder is a condition where a person has multiple personalities or identities. These identities tend to think and behave differently. People with this disorder act like there are two or more people in their heads who occasionally take control of their bodies, making them […]
Stages of group development (5 stages)
This article will explore how groups form and disintegrate in the context of the stages of group development. In Human Resources Management, there’s this 5-stage model of group development that was put forward by Bruce Tuckman. I’ve always been interested in group dynamics and group development and behaviour. I found this model useful in explaining […]
How our biological clock influences our behaviour
Many of our behaviours that seem random are, in fact, dependent on what time of the day it is. Our body can’t function normally and properly without keeping track of time. So how does the body keep track of time? The biological clock A scientist once lived in an underground cave for days to conduct […]
Why practicing mindfulness at work doesn’t work
In the last decade or so, the practice of mindfulness at work has gained immense popularity in self-help and therapy circles. There are innumerable articles, courses, and books on the topic and a group that seems to be the most in need of being mindful is the workforce. The goal of mindfulness is to shift […]
Why do people cheat in relationships?
Infidelity happens for a wide variety of reasons, ranging from seeking ego gratification to taking revenge. To understand why people cheat, we need to understand why they get into relationships in the first place. A relationship is a type of contract that two individuals enter into. There are unwritten terms of this contract that either […]