Emotional appeal in advertising: Why it works

emotional appeal in marketing and advertising

Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by …

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Cognitive Behavioural Theory explained

cognition

“Men are disturbed not by things, but by the view which they take of them.” – Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognition refers to thinking. Cognitive Behavioural Theory talks about how cognition shapes behaviour and vice versa. There’s a third component to the theory- feelings. CBT explains how …

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16 Motivation theories that explain human motivation

Motivation theories attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand human …

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Maslow’s hierarchy of needs theory

Maslow’s hierarchy of needs theory is a theory of human motivation that was put forward by Abraham Maslow, a humanistic psychologist. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and a potential for achieving greatness. The theory was put forward in the first half of the 20th century at a …

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What is Multiple Personality Disorder?

Multiple Personality Disorder, also called Dissociative Identity Disorder or Split Personality Disorder is a condition where a person has multiple personalities or identities. These identities tend to think and behave differently. People with this disorder act like there are two or more people in their heads who occasionally take control of their bodies, making them …

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Stages of group development (5 stages)

This article will explore how groups form and disintegrate in the context of the stages of group development. In Human Resources Management, there’s this 5-stage model of group development that was put forward by Bruce Tuckman. I’ve always been interested in group dynamics and group development and behaviour. I found this model useful in explaining …

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Why are some people gay, and why are some trans?

Why are some people gay?Why are there trans people?Are these people born or made? I’ve studied in an all-boys school and since a very young age, I noticed that not all boys in our class were similar in terms of masculinity and masculine behaviours. On one end of the spectrum, there were those highly aggressive, …

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