I frequently come across social media posts by people asking how to overcome loneliness. So I decided to finally tackle this topic. Loneliness is an emotional state that one experiences when they perceive themselves to be isolated from other people. Loneliness is painful and the person experiencing loneliness often shows signs of depression. However, loneliness […]
Emotional appeal in advertising: Why it works
Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by […]
How Attachment Theory explains romantic relationships
To give you an idea about Attachment theory, I want you to imagine a scene where you’re in a room full of your relatives and friends. One of them is a mother who has brought her baby along. While the mother is busy chatting, you notice the infant beginning to crawl up to you. You […]
Cognitive Behavioural Theory (CBT) in psychology
The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognitive/cognition refers to mental processing i.e. thoughts, thinking and interpreting life events. Cognitive Behavioural Theory, as the name suggests, is a theory about how thoughts shape behaviour and vice versa. There’s also a third component to the theory- feelings. CBT explains how these three components- […]
Fundamental Attribution Error in psychology (explained)
In order to understand Fundamental Attribution Error, you first need to understand what is meant by attribution. Attribution in psychology simply means attributing causation to behaviour. When you observe a behaviour, you tend to look for reasons behind that behaviour. This ‘looking for reasons behind a behaviour’ is called the attribution process. When we’re looking […]
What is nationalism? Understanding nationalists
Nationalism is the belief that the nation to which one belongs to is superior to other nations. It is characterized by viewing one’s nation favourably and showing exaggerated love and support for one’s own country. Nationalistic movements, on the other hand, are movements where a group of nationalists seek to establish or defend a nation. […]
16 Motivation theories that explain human motivation
Motivation theories attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand human […]
5 Stages of grief: Exploring the ways we cope with loss
Being able to understand and identify the stages of grief can help one cope with it better. Grief occurs as a result of a loss of something that’s valuable to us. It may be the loss of our health, a loved one, a pet, a job, a relationship, anything. Humans display a range of interesting […]
Maslow’s hierarchy of needs theory
Maslow’s hierarchy of needs theory is a theory of human motivation that was put forward by Abraham Maslow, a humanistic psychologist. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and a potential for achieving greatness. The theory was put forward in the first half of the 20th century at a […]
16 Leadership styles: A complete list of leadership styles
Leadership styles are the various ways in which leaders in a social setting, such as a business or a political organization, interact with their followers and make decisions. Typically, a leader utilizes a combination of different leadership styles depending on the situation and the goals of the organization. Imagine you’re an employee who has just […]