The power of habit and the story of Pepsodent

I recently came across a mind-blowing story about how Pepsodent was launched in the market and how brushing teeth became a worldwide habit. I came across the story in a book titled The Power Of Habit by Charles Duhigg. To those of you who have read the book, this post will serve as a nice little reminder

How we understand the world (Duality of mind)

Duality is an essential feature of the human mind. Our mind makes use of duality to understand the world, to make sense of it. Had our mind not been dual, I don’t think we could ever possibly describe the world around us. There would be no language, no words, no measurements, nothing. The mind is

Why personality tests don’t work

Personality tests are found almost everywhere on the internet these days but do they really work? While some of them may be a bit credible, others that tell you that your fingernails can tell a lot about you are just plain stupid. People with a decent level of self-understanding rarely go for such tests. Although, sometimes

Why are addictions so hard to break?

Why do addicts want higher and higher doses of a drug, even if it’s ruining their lives? Why do people spend endlessly on gambling only even though it saps their financial resources? Why do people who are addicted to junk food even though it’s fattening them up? When it comes to how addiction works, drug addicts

The process of addiction (Explained)

This article will discuss the psychological process of addiction with a focus on the primary reasons behind getting addicted. The word addiction comes from ‘ad’, which is a prefix meaning ‘to’, and ‘dictus’, which means ‘to say or tell’. The words ‘dictionary’ and ‘dictation’ are also derived from ‘dictus’. Hence, etymologically, ‘addiction’ means ‘to tell

How to wake up early without an alarm

how to wake up early no alarm

This article will teach you how to wake up early without an alarm. Yes, you heard that right. In order to successfully develop the habit of waking up early, you need to figure out why your mind hasn’t already adopted this useful behavior already. You know consciously that waking up early is important, otherwise, you

What causes bad habits?

Sheena was an over-eater. One day she finally realized that she was indulging in her bad habit only to lift her mood. This awareness increased her determination to quit and she did. For two weeks, she didn’t eat more than necessary and was happy that she had finally gotten hold of her habit. However, after

How to start new habits that actually stick

This article will teach you not only how to create new habits but also- and this is very important- how to make them stick. Many people think that in order to successfully establish and stick to new habits, you need motivation and willpower. That’s true, but only partially. Willpower and motivation can force you to start a

3-Step habit formation model (TRR)

The quality of our life is largely determined by the quality of our habits. Therefore, understanding the habit formation model is of prime importance. This article will discuss the mechanics of habit formation. Habits are routine behaviours that we do without much conscious thought. In this article, we’ll be exploring the anatomy of a habit.

Why do we form habits?

what is a habit pic

A habit is a behaviour that is repeated again and again. Based on the type of consequences that we face, habits are of two types- good habits and bad habits. Good habits that have positive effects on our lives and bad habits that negatively impact our lives. Human beings are creatures of habit. Our habits