Identity test: Explore your identity

aspects of identity

The Aspects of Identity Questionnaire (AIQ-IV) tests your scores on various identity orientations that reveal what parts of you are more important to you than the others. The different parts or aspects of your identity are what make you, you. Throughout childhood, adolescence, and teenage years, we’re in this constant process of defining ourselves- constructing

Quick personality test (Big 5)

big 5 personality test

The Big 5 model of personality test is one of the most accurate psychometric personality tests in all of psychology. As you may already know, there are a ton of personality tests out there. I’m not a fan of those ‘Which planet are you?’ type of quizzes that are widely popular on social media. I

Classical vs operant conditioning

Ivan Pavlov picture

Many people, including psychology students, teachers, and professionals, find classical and operant conditioning concepts confusing. So, I decided to provide a simple explanation of classical and operant conditioning processes. It can’t get any simpler than what you’re about to read. Classical and operant conditioning are two basic psychological processes explaining how humans and animals learn.

Understanding people who put you down

people who put you down

This article will not only focus on understanding people who put you down but also on how to identify them. There are few things worse in life than accomplishing something amazing, sharing it with your loved ones in the expectation that they’ll be excited too, but realizing they don’t really share your joy. In fact,

Grass is greener syndrome (Explained)

the grass is greener on the other side

Why do humans have a tendency to believe that the grass is greener on the other side? Some call it the grass is greener syndrome. Why do people crave what they don’t have? Why do people compare what they have with what others have? This article will attempt to answer all of these questions. People

What causes overthinking?

overthinking woman

To understand what causes overthinking, we need to understand why we think at all. After that, we can begin to explore why this process goes into overdrive and what can be done to overcome it. In the first half of the 20th century, behaviourists dominated the field of Psychology. They believed that behaviour was the

How to cope with loneliness

lonely guy

Loneliness is an emotional state caused when people perceive themselves to be isolated from other people. Loneliness is painful and the person experiencing loneliness often shows signs of depression. However, loneliness differs from a depressed mood in one important way- loneliness also makes a person feel unsafe. Other effects of loneliness include increased stress, decreased

Emotional appeal in advertising: Why it works

emotional appeal in marketing and advertising

Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by

Attachment theory (Meaning & limitations)

hand holding

To help you understand Attachment theory, I want you to imagine a scene where you’re in a room full of your relatives and friends. One of them is a mother who has brought her baby along. While the mother is busy chatting, you notice the infant beginning to crawl up to you. You decide to

Cognitive Behavioral Theory (Explained)

cognition

“Men are disturbed not by things, but by the view which they take of them.” – Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognition refers to thinking. Cognitive Behavioural Theory talks about how cognition shapes behavior and vice versa. There’s a third component to the theory- feelings. CBT explains how