A simple explanation of classical and operant conditioning

Many people, including psychology students, teachers, and professionals, find the concepts of classical and operant conditioning confusing. So I decided to provide a simple explanation of classical and operant conditioning processes. It can’t get any simpler than what you’re about to read. Classical and operant conditioning are two basic psychological processes that explain how humans …

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Understanding people who put you down

This article will not only focus on understanding people who put you down but also on how to identify them. There are few things worse in life than accomplishing something amazing, sharing it with your loved ones in the expectation that they’ll be excited too, but realizing they don’t really share your joy. In fact, …

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Grass is greener syndrome (Explained)

Why do humans have a tendency to believe that the grass is greener on the other side? Some call it the grass is greener syndrome. Why do people crave what they don’t have? Why do people compare what they have with what others have? This article will attempt to answer all of these questions. People …

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What causes overthinking?

To understand what causes overthinking, we need to understand why we think in the first place. After that, we can begin to explore why this process goes into overdrive and what can be done to overcome it. In the first half of the 20th century, behaviourists dominated the field of Psychology. They believed that behaviour …

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How to cope with loneliness

Loneliness is an emotional state caused when people perceive themselves to be isolated from other people. Loneliness is painful and the person experiencing loneliness often shows signs of depression. However, loneliness differs from a depressed mood in one important way- loneliness also makes a person feel unsafe. Other effects of loneliness include increased stress, decreased …

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Emotional appeal in advertising: Why it works

Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by …

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Attachment theory (Meaning & limitations)

To help you understand Attachment theory, I want you to imagine a scene where you’re in a room full of your relatives and friends. One of them is a mother who has brought her baby along. While the mother is busy chatting, you notice the infant beginning to crawl up to you. You decide to …

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Cognitive Behavioral Theory (Explained)

“Men are disturbed not by things, but by the view which they take of them.” – Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognition refers to thinking. Cognitive Behavioural Theory talks about how cognition shapes behavior and vice versa. There’s a third component to the theory- feelings. CBT explains how …

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5 Reasons for fundamental attribution error

Do you know what’s the single biggest factor causing problems in relationships? It’s a phenomenon called fundamental attribution error based on a Social Psychology theory called Attribution Theory. Before we talk about the reasons for fundamental attribution error, let’s properly understand what it means. Consider the following scenario: Sam: What’s the matter with you?Rita: It …

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What causes nationalism? (Ultimate guide)

To understand what causes nationalism and explore in-depth the psychology of nationalists, we have to start with understanding what the term nationalism means. Nationalism is the belief that the nation to which one belongs is superior to other nations. It is characterized by viewing one’s nation favorably and showing exaggerated love and support for one’s …

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