The power of habit and the story of Pepsodent

Home » Psychological phenomena » Page 4I recently came across a mind-blowing story about how Pepsodent was launched in the market and how brushing teeth became a worldwide habit. I came across the story in a book titled The Power Of Habit by Charles Duhigg. To those of you who have read the book, this post will … Read more The power of habit and the story of Pepsodent

Why addictive behaviours are hard to stop

Home » Psychological phenomena » Page 4Why do addicts want higher and higher doses of a drug, even if it’s ruining their lives? Why do people spend endlessly on gambling only even though it saps their financial resources? Why do people that are addicted to junk food even though it’s fattening them up? When it comes … Read more Why addictive behaviours are hard to stop

Understanding the psychology of addiction

Home » Psychological phenomena » Page 4The word addiction comes from ‘ad’ which is a prefix meaning ‘to’ and ‘dictus’ which means ‘to say or tell’. The words ‘dictionary’ and ‘dictation’ are also derived from ‘dictus’. Hence, etymologically, ‘addiction’ means ‘to tell or to say or to dictate’. And, as many addicts are well-aware, that’s … Read more Understanding the psychology of addiction

10 Ego defence mechanisms in psychology

Home » Psychological phenomena » Page 4This post will discuss 10 common ego defence mechanisms that we encounter regularly in our day-to-day lives. Your ego is your sense of self or ‘I’. Technically, your ego is your conscious mind. We all desire to feel worthy and stay psychologically stable. Now when something happens that threatens … Read more 10 Ego defence mechanisms in psychology

What is learned helplessness in psychology?

Home » Psychological phenomena » Page 4Helplessness is an emotion that we experience when we realize that we can’t do anything to solve an important problem. Helplessness is usually experienced after we have used up all the options that were available to us for solving our problem. When there’s no option left or we can’t think … Read more What is learned helplessness in psychology?