Emotional appeal in advertising: Why it works

emotional advertisement strategy

Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by … Read more Emotional appeal in advertising: Why it works

Cognitive Behavioural Theory (CBT) in psychology

cognition

“Men are disturbed not by things, but by the view which they take of them.” Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognitive/cognition refers to mental processing i.e. thoughts, thinking and interpreting life events. Cognitive Behavioural Theory, as the name suggests, is a theory about how thoughts shape behaviour and vice … Read more Cognitive Behavioural Theory (CBT) in psychology

Fundamental Attribution Error in psychology

attribution

In order to understand Fundamental Attribution Error, you first need to understand what is meant by attribution. Attribution in psychology simply means attributing causation to behaviour. When you observe a behaviour, you tend to look for reasons behind that behaviour. This ‘looking for reasons behind a behaviour’ is called the attribution process. When we’re looking … Read more Fundamental Attribution Error in psychology

What is nationalism? Understanding nationalists

nationalism salute

Nationalism is the belief that the nation to which one belongs to is superior to other nations. It is characterized by viewing one’s nation favourably and showing exaggerated love and support for one’s own country. Nationalistic movements, on the other hand, are movements where a group of nationalists seek to establish or defend a nation. … Read more What is nationalism? Understanding nationalists

16 Motivation theories that explain human motivation

Motivation theories attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand human … Read more 16 Motivation theories that explain human motivation

Maslow’s hierarchy of needs theory

Maslow’s hierarchy of needs theory is a theory of human motivation that was put forward by Abraham Maslow, a humanistic psychologist. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and a potential for achieving greatness. The theory was put forward in the first half of the 20th century at a … Read more Maslow’s hierarchy of needs theory

16 Leadership styles (Complete list)

Leadership styles are the various ways in which leaders in a social setting, such as a business or a political organization, interact with their followers and make decisions. Typically, a leader utilizes a combination of different leadership styles depending on the situation and the goals of the organization. Imagine you’re an employee who has just … Read more 16 Leadership styles (Complete list)