Exploring the forces that shape the human psyche
Advertisements generally have two kinds of appeal- rational appeal and emotional appeal. Using rational appeal in advertising means giving your target audience a logical reason to buy from you. Using emotional appeal in advertising involves creating an emotional connection between your brand and your target audience. An advertisement- any advertisement- is an offer made by … Read more Emotional appeal in advertising: Why it works
To give you an idea about Attachment theory, I want you to imagine a scene where you’re in a room full of your relatives and friends. One of them is a mother who has brought her baby along. While the mother is busy chatting, you notice the infant beginning to crawl up to you. You … Read more How Attachment Theory explains romantic relationships
“Men are disturbed not by things, but by the view which they take of them.” Epictetus The above quote captures the essence of Cognitive Behavioural Theory (CBT). Cognitive/cognition refers to mental processing i.e. thoughts, thinking and interpreting life events. Cognitive Behavioural Theory, as the name suggests, is a theory about how thoughts shape behaviour and vice … Read more Cognitive Behavioural Theory (CBT) in psychology
In order to understand Fundamental Attribution Error, you first need to understand what is meant by attribution. Attribution in psychology simply means attributing causation to behaviour. When you observe a behaviour, you tend to look for reasons behind that behaviour. This ‘looking for reasons behind a behaviour’ is called the attribution process. When we’re looking … Read more Fundamental Attribution Error in psychology
Nationalism is the belief that the nation to which one belongs to is superior to other nations. It is characterized by viewing one’s nation favourably and showing exaggerated love and support for one’s own country. Nationalistic movements, on the other hand, are movements where a group of nationalists seek to establish or defend a nation. … Read more What is nationalism? Understanding nationalists
Motivation theories attempt to explain what motivates human behaviour, especially in the context of a workplace. Motivation theories try to explain what motivates workers in the hopes of yielding insights that can help organizations improve the productivity of their workers. Though motivation theories largely focus on business contexts, understanding them can help you understand human … Read more 16 Motivation theories that explain human motivation
Being able to understand and identify the stages of grief can help one cope with it better. Grief occurs as a result of a loss of something that’s valuable to us. It may be the loss of our health, a loved one, a pet, a job, a relationship, anything. Humans display a range of interesting … Read more 5 Stages of grief and the ways we cope
Maslow’s hierarchy of needs theory is a theory of human motivation that was put forward by Abraham Maslow, a humanistic psychologist. Humanistic psychologists believed in humanism, an approach that assumed humans have inherently good qualities and a potential for achieving greatness. The theory was put forward in the first half of the 20th century at a … Read more Maslow’s hierarchy of needs theory
Leadership styles are the various ways in which leaders in a social setting, such as a business or a political organization, interact with their followers and make decisions. Typically, a leader utilizes a combination of different leadership styles depending on the situation and the goals of the organization. Imagine you’re an employee who has just … Read more 16 Leadership styles (Complete list)
All of us have had to deal with nosey people at some point in our lives. Noseyness is when someone whom we don’t want to interfere in our life does so. This unsolicited interference often manifests as questions and comments relating to our personal matters such as our health, career, and relationships. Think about how you … Read more What makes some people so nosey